All began with a trip of two mysterious unique and dreamers best friends to the heart of Moroccan Atlas in order to help and value the work of pure Moroccan artisans and sellers.
These people are the most welcoming people we have met, we got inspired by our rich country, we always had the desire to transmit the origin and the secret of Moroccan pure natural beauty well being to the world.
Moroccan cosmetics needed to work differently, we needed to pay these people a fair wage, that's why we make it our mission to meet with all the people we call them heroes preparing and selling each natural bio organic product, we understand and value the time and story behind each detail.
Through fair wages and profit reinvestment, we hope to give these people the confidence & strength to value their craft and create a decent life and good living for them. Amazigh women have been always a sign of natural beauty since years, and inherit habits from generation to generation.
They carry this tradition of well-being, These women raise children and run households, they are invaluable.